Tuesday, February 17, 2009

Global Credit Crisis Reduces Carbon Footprint

An unexpected offshoot benefit stemming from the global credit crisis has been an almost forced reduction in the carbon footprint of individuals. Cost cutting measures undertaken by homeowners has had the effect of reducing energy usage, product consumption and generally, a search for ways to reduce expenses.

A survey by one British banking corporation has revealed that 72% of respondents have said they are trying to reduce their energy bills by turning off electrical items. Energy efficient light bulbs have been used by an increasing number of people and warmer clothes are being warm instead of turning up the heating.

Money saving is at the forefront of many people's mind and cutting the energy bill turns out to be one of the more immediately and, consequently most gratifying, methods of saving money. The Carbon footprint is shrinking and although it is not primarily due to an overt desire to save the planet, it is still of benefit just the same.

Sunday, February 1, 2009

Carbon Offset Network Has Been Launched

The Carbon Advice Group launches the world's first multi-level affiliate carbon offset network today at CarbonAdviceGroup.com. London-based Carbon Advice group PLC has created a unique web-based service that enables individuals and businesses to take an active role in combating climate change. The site enables users to directly calculate their carbon footprint and immediately purchase offsets.

The Carbon Advice Group allows anyone to get involved and take an active role in the emerging green economy. The site also offers motivated social entrepreneurs a short process to set up their own micro-site to promote and sell carbon offsets as part of the Carbon Advice Group's network.

"We want to motivate the average person in the street to get online, build their own site and get the message across to everyone they know," says serial Social Entrepreneur and Carbon Advice Group founder Matthew Sullivan.

The Carbon Advice Group's mission is to create a worldwide network of social entrepreneurs by giving them the necessary tools, understanding and motivation for them to bring carbon emission reduction and offsetting into the mainstream and make it a vital part of everyday life. Allowing individuals to promote, purchase or provide carbon offsets, the group offers a compelling answer to the "What can I do?" response to global climate change issues.

Carbon offsetting enables individuals and businesses to compensate for unavoidable emissions by purchasing equivalent greenhouse gas savings. With the Carbon Advice Group, these savings can come from wind power, biomass power, or a renewable energy charitable contribution.

Available carbon credits meet international standards and goals outlined in the Kyoto Agreement. Users who purchase carbon offsets will receive certificates and luggage tags to display in vehicles, businesses or on vacation.

"Everyday we see, hear and read about the catastrophic effects of global climate change. We all know we need to do something, and we need to do it now. We believe we have solved the "What's in it for me" problem," says Sullivan.

Find out more at Carbon Advice Group